Micaela Giovannotti, SmartStamp’s Editor At Large, interviews British artist Gordon Cheung. Here, Cheung discusses his practice and upcoming show, his technology collaboration with SmartStamp, and his triumphant end to a decade long battle to have his paintings returned.
MG: You and SmartStamp CEO Juli Bailer have known each other since 2005, the early days of your career and her time as a museum curator in the US, so it’s great that we can reconnect and catch up with you! Would you share with our readers, that are not familiar with your practice, what are the main themes in your work?
GC: Thank you Micaela, it’s very nice to reconnect with you both too! As a British born Chinese, my dual identity has developed over time from an in-between perspective. So when I was studying at Central Saint Martins and Royal College of Art, I created the notion of painting without paint to express the in-between space by using financial newspapers as a metaphor of the global datascape and dominant economic ideology of Capitalism. I was influenced by the 1990s digital and communications revolution with the internet and affordable mobile phones that accelerated a global in-between space of data. It reconfigured our perceptions of time and space into a state of constant flux. The unthinkably complex flow of information formed Utopias and Dystopias wherever capital accumulated. Moreover, the use of technology as a substitute for the brush and information for pigment was a way of questioning the identity of painting; is it a painting when it looks and uses the principles of painting? I called this virtual painting — a language I developed to reflect upon the human condition in the new global landscapes of data.
MG: The virtual painting concept sounds fascinating, reconnects to the art history while delineating a trajectory into the future. Would you mind elaborating on that?
GC: Through a combination of traditional techniques and modern technology, I weaved together histories that spanned the Dutch Golden Age when the rise of the most powerful company in history, the British East India Trade Company forced China to consume opium — weakening it to the extent that foreign powers invaded and occupied cities, as well as forcing it to give Hong Kong to the British. This history informs the wider historical perspective of the current most powerful hegemonic empire in the world, the USA, that some say is in decline compared to the rise of China as a superpower. In my work, the geopolitics of these themes are explored through use of Google earth maps of trade routes, conflict zones, and megacities, and rendered in paintings with textures that are covered in sand and spray painted in different directions, suggesting alternative worlds to existentially question the rise and fall of civilisations when all have crumbled into sand.
MG: Very interesting indeed, and looking at the future, what projects do you have on the horizon?
GC: I am working on a self-produced solo show in Los Angeles that will include works that were recently released from a lengthy dispute in Shanghai and also new work about our current global crisis in the form of sculpture, installation, video, painting, and prints — as signifiers of the birth of a new revolution. I am fascinated by the charts of the financial and digital markets for how they represent human herd emotions that move values from the relationship of fear and greed towards history. These charts not only record the movement of capital but also map collective human emotions.
After the 2008 financial crisis caused by the banks, Bitcoin was invented as a digital currency — often called digital gold. From that crisis was born the next technological revolution, that a decade later we now see is at the beginning of global adoption, as major financial institutions invest into cryptocurrency. The 2020 Covid pandemic exacerbated the global recession into what could be a depression and the centralised bankers responded by printing money into the trillions creating a fear of hyperinflation and diluted purchasing power and leading to an exodus of dollars into other assets, such as Bitcoin. Blockchain is what underpins the existence of cryptocurrency by being a decentralised ledger system making it near impossible to counterfeit, thus ensuring a highly reliable system of authenticity.
MG: We would like to expand on the dispute you mentioned earlier. Even though the 2010 show at the Other Gallery in Shanghai (since reorganised as the private HOW art museum, Ed.) was a critical success and a testimony to the institutional support you have received, it also resulted in a costly ten year legal dispute reported in The Art Newspaper. How did your story resonate with other artists and other constituencies of the art world (collectors, gallerists, curators, etc)?
GC: As part of our agreement, I am unable to divulge specific details of the case, but the information is in the public domain for researchers. What began ten years ago with enormous pride and excitement to be holding my first solo show in China, a place I consider to be an ancestral home, turned into an incredibly stressful battle, but I’m relieved it is now finally resolved.
As an artist, my main focus is to make art and the legal and administrative part of the art world is very difficult for me to navigate. Art school certainly did not prepare me for international art legalese. I had to wait ten years before I had enough resources to find a team of professionals, like Inez Suen, an art business consultant who advised me to hire Zhenhua Gong of Shanghai Ronghe Law Firm, Damson PR, and Coates and Scarry all helped to find a resolution. The majority of people I work with in the art community are professional and have been supportive of our collaborative growth. I have been lucky to show in incredible museums and to also be privileged with having my art acquired into their collections.
But it only takes one distrustful person to set you back with distress, wasted time, and loss of finances that weighs heavy on the ability to make art. After ten years of carrying the injustice and heartbreak by myself, I went public with my story on social media and was overwhelmed by the immediate support and stories of other artists who have also experienced similar injustices. I am grateful for the arts community, friends, and family who truly helped galvanise my resolve to follow through with retrieving the works. It has been a great way to round off one of the most challenging years; 2020 will be indelibly marked in all our memories. As a result, I have created a #ProtectYourArt page on my website to enable artists to share their stories too and perhaps be able to find help, advice, and resolution for themselves.
MG: As business insiders this incident doesn’t really surprise us unfortunately. We are all aware that often artists are taken advantage of and especially struggle to enforce international cases. Which organisations in the UK or globally helped you?
GC: Luckily I was able to draw upon the help of my community. I want to thank my professional collaborators such as my galleries, curators, and consultants for their help in spreading the word. DACS, an organisation started by artists to protect arts resale rights, spoke out and advised my decisions. The Arts Newspaper, Art Asia Pacific, and Randian are art publishers who took interest in artist’s rights. And also my legal team in Shanghai who helped fight my case and the lawyer friends who gave helpful advice. Mostly, I couldn’t have done this without the support from the arts community, friends, and family who helped retrieve the works that can now be shown in LA 2021.
MG: In addition to traditional artists legal organisations, new technologies have emerged in recent years that can really empower artists — everything from backing artwork documentation and provenance on the blockchain to digital fingerprints of works of art, fingerprints that can even be “revoked” in worst case scenarios of stolen artworks — all technologies that SmartStamp integrates into a streamlined App. Your studio is in a big project to digitally archive your work. How do you anticipate new technologies, such as our Ai powered digital “signatures,” will change the art market?
GC: Any technology that enables an artist to archive and record what they have made will prevent counterfeiting and ensure there is a high standard of verified authenticity. With this type of tool in their hands, it empowers an artist to run an inventory far easier and reliably. It gives everyone involved from their collectors to their dealers peace of mind knowing that what is passing into their hands will always be authentic. I think that SmartStamp is helping solve an arts industry problem of fakes, as well as providing a technology that is easy and fast to use. It was in part due to my dispute and prevention of future theft that I began the arduous task of creating an inventory of all my works, and SmartStamp is a great tool to ensure that there is always a digital record or signature that cannot be replicated and therefore is unique to the artwork. I genuinely believe we are at the threshold of a revolutionary digital age and blockchain technology, alongside artificial intelligence with all its adaptations, are important pillars of the 4th Industrial Age. Those who don’t adapt will be left behind.
MG: We agree with you. One of SmartStamp’s initiatives is in fact to advance art ecosystem alliances that work to create a safer marketplace. We recognize that art registries are an important check in due diligence, so we are proud to offer our partner, the non-profit Artive, a blockchain layer to their online registry. SmartStamp’s blockchain API makes it easy for Artive to turn their database records into immutable records so that they can support professional artists that find themselves in an unpleasant situation. What are your thoughts?
GC: I have just registered a selection of my works with the non-profit registry Artive, flagging them as resolved disputes — and unfortunately in the case of one work, flagging it as having been illegally reproduced as editioned prints. This simple step is very useful for law enforcement or anyone doing due diligence to clear a potential artwork. Looking at future ways to protect my artwork, I’m also really excited to work together to create the first ever print edition using SmartStamp’s AI + blockchain digital fingerprints and digitally fingerprint future loaned paintings. It’s very fitting that this body of work is about Bitcoin, blockchain, and its revolution!
About the Artist
Born in 1975 in London to Chinese parents, Gordon Cheung graduated with a Bachelor of Fine Arts in Painting in 1998 from Central Saint Martins College of Art and Design in London and earned his Masters of Fine Arts in 2001 from the Royal College of Art in London. Some notable achievements include a commission for the Laing Art Solo Award in 2006 and the Arts Council England International Art Award in 2003. His work has been featured in several solo shows including at Cristea Roberts and Edel Assanti in London, Jack Shainman Gallery in New York, Galerie Adler in Frankfurt; and Unosunove Gallery in Rome, among others. His works are in many public collections, including the Museum of Modern Art New York, the Hirshhorn Museum in Washington, D.C., and the Royal College of Art in London. Cheung lives and works in London. Please visit GordonCheung.com for full CV and details.
Photo: Axel Bernstorff